The firm has today become DBS as we reposition ourselves as a professional services firm with services in accountancy and marketing, alongside our range of legal services. With this, we are launching a new logo and brand that we’re calling DBS Plus.
A lot has happened since 1999, revolutionising the way professionals work, and we have continually adapted to meet the needs of an ever-changing market.
Since then, we have seen change across the Midlands with major regeneration projects attracting businesses of all sizes to the region, accelerating both potential and possibilities for local businesses.
Over the years, we’ve seen many cultural changes, most notably the emergence of the internet and smartphones as the main ways we communicate. At DBS, we are known for our innovations as a modern firm, and always find innovative ways to connect, not only with our clients, but with the wider business and local community.
DBS Plus – the logo
The new logo features a vibrant multi-coloured Plus on a dark blue-black background. The Plus symbolising the firm’s mantra to offer additional services and provide added value to clients and the wider community.
The vibrant colours correspond to a different service that the firm offers:
- orange representing our new range of accountancy services; with
- magenta for our new marketing offering;
- DBS Law’s services continue to be represented by the green that the brand was built upon; and
- the sky blue that takes the north of the Plus signifies the Atrium Network scheme.
Adding value to businesses
The new services have been created with businesses in mind. Offering vital professional services that some businesses may not have the expertise in, or the cashflow to hire staff to fill the skills gap. Our offering gives clients the confidence to expand their business without breaking the bank, with as much or as little involvement as they like.
As part of the new services, our Atrium Network has also features as part of the DBS Plus brand. The network is a referral scheme that offering a host of benefits including a 9% referral fee and a non-poaching agreement to accelerate growth by empowering businesses to offer more services to their clients.
Changing how we connect with clients and businesses alike
The change in identity gave us the perfect opportunity to look at the brand as a whole, and rework how we communicate with our clients and to our audience.
We’ve developed a host of new communication tools set to provide more information and added value to everyone connected with DBS. Starting with a more engaging social media and online presence, including a revamp of our email communications and a host of video content to educate people on the services we offer, as well as update on news from around the industry.
Our newsletter has also received a major overhaul, as we launch our Dossier series and online updates, led by our fee-earners and supported by our partner businesses, with insights into the professional services industry and with comments and analysis on current events. Our commitment towards insightful content goes further as our monthly Lunchtime Debrief events bring together local businesses and experts to discuss topical industry issues at our offices in Birmingham and Nottingham.